BlueWeek at alrajhi bank has become an awaited promotional occasion for all alrajhi bank customers who bare any of the bank's cards, receiving discounts up to 60% with more than 100 leading merchant partners in the Kingdom.
BlueWeek 2022 happened to be around the FIFA world cup timing so we decided to ride the enthusiastic fan wave and tease about this year's BlueWeek in an unconventional way, the results were massive and the sales during BlueWeek reached record breaking numbers.
Teaser film
Campaign teaser visuals
Campaign revealer film
Tactical key visuals
Media