ONE is the new top up debit card from alrajhi bank created specifically for the Saudi youth, providing them their first saving account to help them save money, giving them cash back on their purchases and offering them discounts with the bank's partners and special discounts where they need it most, on the eMarket store on alrajhii bank website to benefit from discount for their gaming and telecom top ups.
The campaign needed to stand out from the usual bank's communication, with vibrant colors and graphics that would appeal to the young target audience, be it in the elements that were chosen to portray the youth's interest, the soft 3D treatment used to create the graphics and the vibrant colors borrowed from the brand's new corporate identity.
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