Due to the rise of competition in 2015 in the banking sector, Al Rajhi Bank a leader in the banking industry in the Kingdom wanted to establish a deeper connection with the consumers, rejuvenating the brand to what appeals to its customers and the ever evolving Saudi youth.
In a learning and finding study, we found out that all the banks communications looked the same, we wanted to give Al Rajhi bank an edge from the competition, giving them a unique communication style that's trendy, futuristic and flexible enough to go across all communication mediums.
So I introduced the "Hexagon" treatment, maybe the most famous visual communication style seen in the Kingdom; still being imitated and benchmarked-against till date.
Motion graphic treatment
Branding and treatment guidelines