Case Study
Due to the rise of competition in 2015 in the banking sector, Al Rajhi Bank a leader in the banking industry in the Kingdom wanted to establish a deeper connection with the consumers, rejuvenating the brand to what appeals to its customers and the ever evolving Saudi youth.
In a learning and finding study, we found out that all the banks communications looked the same, we wanted to give Al Rajhi bank an edge from the competition, giving them a unique communication style that's trendy, futuristic and flexible enough to go across all communication mediums.
So I introduced the "Hexagon" treatment, maybe the most famous visual communication style seen in the Kingdom; still being imitated and benchmarked-against till date.
Treatment executions
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/78dc8caf-a714-4952-b631-080c1a3e3197_rw_1920.jpg?h=76e2cb20ea696fef0d1f06b2c9f60893)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/8b9839f9-e2de-4a3c-b6d9-85623f286aad_rw_1920.jpg?h=a214198cd15f5d09b85e0f0e4ad42d44)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/1566cbf2-1cce-40df-a81a-e391a8f09e4b_rw_1200.jpg?h=2bf0208d9a88bfdeb060f8c87877a4ee)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/61f5023c-89de-4662-bc09-9ca6ae1d9cfa_rw_1200.jpg?h=821a8315a8e73fc6783ece0950469c5b)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/1ec8a151-8308-4ff0-87f4-0e0d6aedf1b1_rw_1200.png?h=1966c253eadf83d84cb6967a26f918ce)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/7b9ba74b-aaa2-41ce-806a-6c02b3477394_rw_600.jpg?h=aac3ec619d6ce11b6f23d4801342b4e0)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/acaedba2-1ab2-4ca7-9f15-9697984c5df5_rw_600.jpg?h=8007ddd379b9de8db6376734d64decce)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/4815894e-add6-4772-9a95-2bc5ed353b04_rw_600.jpg?h=2d635167b5d9c41cbf7e9a22f83ec36e)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/020e0022-b1af-42f2-94d0-1d53c1bb4fae_rw_1200.png?h=5dae0f554b531b920866dffb2f2aceb2)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/b3cab282-76a4-4a7e-9f4b-215b3883886f_rw_1920.jpg?h=764adc5aee471ea1fac8c44eba5025fe)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/4762e0e4-a98c-488a-b941-d51cb6b15cfd_rw_1920.jpg?h=bb7ab6b5885381da985389fb1336949e)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/1935d32c-236a-4ea9-a2a7-e45384ffef6c_rw_1200.jpg?h=bb2c25463fcd1fefce2abeed450b9c24)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/b52aaf5d-0237-43fc-9851-2042bcb1cfe1_rw_1200.jpg?h=10da7ac37d705f71d735cd0311a80e6d)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/7eb11a4f-d5b3-4c34-9598-88ffb55d83b6_rw_1200.jpg?h=1ad7d84df4d11bcca1876ed8d44526c2)
Motion graphic treatment
Branding and treatment guidelines
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/b608530a-860d-485b-8ced-f5d0b8748921_rw_1920.jpg?h=537d6017a1927150e5c30047c0db9afe)
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/300b408c-7413-4030-9dca-a6ca1898124f_rw_1920.jpg?h=f021b0bae83bc7eb6ba3cd8414d87954)