Alrajhi bank is a huge investor in Saudi Arabia's business and is one of the largest joint stock companies in the Kingdom.
I have been handling the account since 2013, since then the bank has witnessed major phases of transformations, internal makeovers affecting the brand essence which gave me more challenges to escalate the brand's visual identity time after time to cope with the changes and come up with communication strategies that uplifted the brand's awareness and equity.
In 2022 the bank changed their mission and vision to what fits the modern Saudi Arabia, a banks that mirrors the new generation's anticipations, under "UNBANKING THE BANK" a strategy rather than a campaign line, fulfilled beautifully in the campaign below.
Teaser
Main Film
Key Visuals
Process
Sketch
Sketch
Sketch
3D aid
3D aid
3D aid
Photoshoot
