Al Mutlaq Furniture in Riyadh wanted to communicate to a niche target audience, the newly wedded couple searching for affordable furniture for their new home, offering them special discounts to furbish the place they will call home.
What I did was more than just a visual representation, for a key visual, it has become an activation and an environmental setting in all their branches to highlight wedding promotions.
![](https://cdn.myportfolio.com/81160c69-5965-49b2-93b9-f2747d86542d/3cd3cec0-9452-4e1c-b0fd-906cbafb3afe_rw_1920.jpg?h=a43a68a0b2beefd08ea174e290ee62aa)